"As a recent MFA graduate who’s wading into the world of publishing, I’ve been counseled to start a blog, scare up a couple thousand Facebook friends, consider Twitter. This pressure to promote myself, in addition to writing a book and working full-time, could break my will, make me consider giving up writing altogether. Except that my full-time job is at an ad agency, and for the last six of the almost twenty years I’ve been in this business, I’ve worked at a company that specializes in digital media. So I feel lucky to recognize this advice about “platform building” for what it is: bullshit."
"Platforms are overrated": an excellent piece on how to prioritise your time as a writer, from Stephanie Bane.
The Man in the Picture Susan Hill